October 31, 2018 Mohit Kumar Apple introduces a new privacy feature for all new MacBooks that "at some extent" will prevent hackers and malicious applications from eavesdropping on your conversations. Apple's custom T2 security chip in the latest MacBooks includes a new hardware feature that physically disconnects the MacBook's built-in microphone whenever the user closes the lid, the company revealed yesterday at its event at the Brooklyn Academy of Music in New York. Though the new T2 chip is already present in the 2018 MacBook Pro models launched earlier this year, this new feature got unveiled when Apple launched the new Retina MacBook Air and published a full security guide for T2 Chip yesterday. "This disconnect is implemented in hardware alone, and therefore prevents any software, even with root or kernel privileges in macOS, and even the software on the T2 chip, from engaging the microphone when the lid is closed,...
Whether you’re just starting out with a fresh Twitter account or have
been tasked with growing an account for an established brand, it’s
never a bad idea to learn some new tips and tactics to set yourself up
for success.
That’s why we decided to compile a list of some of our favorite
Twitter tips for beginners. From avoiding embarrassing Twitter fails to
getting engagement or just figuring out what to tweet, we’ve got you
covered.
Here are 26 Twitter tips for beginners that you’ll wish you knew sooner:
1. Tweet Early & Often
This tip is particularly important if you’re just getting started
with Twitter. In the early stages, you don’t have any baselines as far
as how often to tweet or the best times to tweet. And while there are
some general guidelines (we’ve even done our own research) the reality is you won’t know the best time to reach your audience until you experiment.
Also, you need to be aware that your followers don’t all check
Twitter at the same time. Some people might check in the morning and
then not again until later in the evening. In order to get as much reach
as possible, try tweeting throughout the day instead of trying to get
all your tweets out during business hours.
If you want to skip the guesswork, you can use our ViralPost feature to automatically schedule your tweets to be sent when your audience is most likely to engage.
2. Notice When You’re Over-saturating Your Followers
While you’re sending out all those tweets, you also want to avoid going overboard.
Tweeting every five minutes can be a bit much for your followers. The last thing you want is for your audience to get annoyed with all your tweets and unfollow you to quiet the noise.
We’ll
touch on this a little more in one of the later tips, but a good way to
monitor whether or not you’re tweeting too much is to track your
engagement.
If you increase your tweet frequency and notice your engagement
starts to drop, it could be a sign that you’re annoying your followers.
3. Engage More Than You Broadcast
Somewhere along the line, brands appear to have forgotten that Twitter is a social network, not just a content distribution tool. As a result, Twitter feeds are filled with marketers and brands strictly tweeting links back to their website.
Sure, some larger brands can get away with broadcasting messages all
day. But if your aim is to build your audience or use Twitter for
something beyond just spreading brand messaging, you have to engage.
Ask questions, do Twitter polls or hop in on public conversations.
Speaking of engaging, a simple way to get started is to join in on
trending topics. Take a look at the trending topics on Twitter, which
typically have an accompanying hashtags. Then join in on the
conversations when it’s relevant.
For instance, plenty of brands and organizations tweet to support causes and movements like Women’s History Month.
Here’s an example of how Animal Planet used a trending holiday hashtag that you probably wouldn’t immediately associate with the brand. But they made it work.
Don’t be afraid to think outside the box to participate in
conversations about trending topics. Remember, the topic doesn’t have to
be directly related to your products and services. It can be something
relevant to what your brand stands for or just something funny and
quirky that you can create content around.
5. Take Advantage of 280 Characters
In 2017, Twitter made the decision expand it’s character limit
from 140 to 280. And while people may have their opinions on whether it
was a good or bad idea, the reality is it lets you fit more in each
tweet. Don’t take it for granted.
Now, you can take your tweets beyond a couple sentences and expound a little bit and get creative like MoonPie.
Is your child texting about brands?
A guide:
BRB: busy retweeting brands
OMG: order more goods!
MIMBF: MoonPie is my best friend
IB4B: I brake for business
LIT: lost in trends
PLMAIDAL: please leave me alone I’m designing a logo
HAHA: hire a huge accountant
ROI: right on, Ian
— MoonPie (@MoonPie) January 30, 2018
6. Be an Industry Resource
This Twitter tip probably isn’t too far off from you’re currently
doing. Content curation has been a staple for many brands’ social
content strategy since the early days.
But the reason we’re adding this tip to the list is to encourage you to be more strategic about what you choose to curate.
Instead of automatically tweeting every new post from a blog’s RSS
feed, take the time to hand curate the content you share. A good way to
do this is through Sprout Social’s content suggestions feature.
7. Use Data to Make Decisions
When you want to make changes to your Twitter strategy, is it just
based on your gut instinct? Making important decisions just because you
“feel like it” can come back to bite you in the long run.
Instead of doing things on a whim, take a few minutes to look at your Twitter analytics and analyze what’s working and what’s not. Then based on your data, make a plan to get closer to your goals.
For
instance, if you look through your analytics and notice that your
tweets including a video get 50% more engagement than tweets with just a
link, take it as a sign that you should start implementing more videos
into your Twitter content strategy.
8. Be Part of The Twitter Community
One point we stress a lot is that Twitter isn’t just a content
distribution tool. It’s a social network brands can use to connect with
their audience. A part of that is being a part of the community.
Too many brands make the mistake of spending little to no time getting to know the Twitter ecosystem.
One of the best ways to get acclimated and participate in the community is to get involved with some relevant Twitter chats. If you’re curious about whether or not it’s ok to join in on Twitter chats from your brand’s Handle, the answer is yes!
We get plenty of brands chiming in on our weekly #SproutChat and it adds a unique perspective to the conversations.
A2: Definitely not. I think they are used more
formally in B2B but customers in any industry can benefit from seeing
how a product or service can help solve pain points in their lives. Case
Studies (maybe we should call them Case Stories?) make things more
relatable. #sproutchat
Graphic templates are easy to set up with the help of all the great design tools
out there like Canva or Adobe Spark. Pick one template to be used for
quotes and stick with it. If you host a lot of events, create a template
specifically for promoting the event.
If you have a company blog, go through your posts. For each post,
pick out three quotes that you think will grab someone’s attention and
make them want to learn more.
Now use the template to create the matching three quote graphics.
Save these graphics in an organized place. Finally, begin scheduling
your post several times in the next few months.
The New York Times consistently
uses the white text on black background when they pull quotes from
their stories. Notice that the font and color combination matches its
brand.
As you use more quote graphics, your audience will begin to recognize
the graphics as coming from your brand. Also, you can add a small
phrase and/or logo in the corner for all of your photos.
While the branding is clearly marked on the photo, a good template will subtly nudge the reader into noticing the phrase.
10. Automate When It Makes Sense
There’s a good and bad side to social media automation. It can be an
extremely helpful way to be more productive, or turn your Twitter
account into a complete chatbot that nobody wants to deal with. The key to using Twitter automation well is to be selective about what and how you automate.
Some good examples of Twitter automation would be:
Scheduling tweets in advance instead of manually tweeting everything
Using a social media management tool to automatically tag incoming Tweets that contain a certain hashtag
Using Twitter chatbots to streamline your customer service workflow
On the flip side, some bad examples of Twitter automation are:
Sending automatic DM’s to new followers spamming them with links
Relying solely on automated tweets to handle customer complaints
As a general rule of thumb, try to automate time consuming tasks that don’t necessarily require too much manual work.
11. Don’t Copy What Other Brands Are Doing
When you’re in the early stages of Twitter and building up your brand, it’s common to do a little bit of competitive analysis
to see what’s working for your competitors. However, the problem kicks
in when instead of being inspired by what others are doing, you
completely copy their entire strategy.
For instance, after hearing all the praise Wendy’s received for their
witty and sassy replies, you might be motivated to take on a similar
persona. But if that’s not your brand’s personality, you shouldn’t feel
obligated to completely change your strategy to match the current trend.
12. Use Retweet With Comment
It has become pretty common practice to Retweet people or brands when
you want to share something interesting someone else tweeted. However,
you can take things a little further and layer on engagement by using
retweet with comment instead.
The
difference is you’re able to add commentary onto the retweet instead of
just re-sharing what someone else tweeted. That way it’s a bit more
personalized and adds additional value for your audience.
13. Optimize Your Blog Post Titles in Tweets
On a similar note, when you’re tweeting an article, you don’t have to
just use the blog post’s title for your tweet. Vary it up and
personalize it for your followers.
For instance, let’s say we wanted to share this Fast Company article.
A lot of marketers might just use the article title for the copy in their tweet, like this.
The problem is most of the people sharing this article will likely use the same exact headline.
So instead, we can personalize the copy to stand out.
You know your audience. Craft your tweets to appeal to what they’re most likely to respond to.
14. Stop Measuring Success by Follower Count
This next Twitter tip is less of a tactic and more of a general best
practice. In the early days of Twitter before we had access to all the
data and analytics tools
we have today, one of the most common ways brands measured success was
by follower count. The assumption was if you were getting more
followers, your strategy was working.
But it’s 2018 and we’re past the days of basing all our efforts on the goal of getting 100K Twitter followers. Instead, you can set goals that connect to your larger business objectives. And there are plenty of metrics to track your progress.
These days, brands measure success by:
Engagement growth
Brand sentiment on Twitter
Customer response time
Leads generated
Start by thinking of what your brand hopes to accomplish on
Twitter. Then set goals around that and decide what metrics you’ll use
to measure your progress.
15. Don’t Neglect Twitter Video
In a world of dwindling organic engagement across pretty much every
social network, brands are constantly looking for ways to reach their
audience without paying for ads. One of the best strategies to achieve
that is to use Twitter video.
In fact, 82% of Twitter users watch video content on the platform. And it’s best to share native video than tweeting YouTube videos. According to Twitter’s data, native Twitter videos drive 2.5 times replies, 2.8 times retweets and 1.9 times likes compared to third-party videos.
Home Depot is a brand that’s well known for their video marketing
efforts, and they’ve used videos to drive organic engagement in a
pay-to-play world.
Together, we made 2017 our best year yet. Take a look at what we accomplished last year. pic.twitter.com/3yQyX3aGpV
Twitter is one of the most established social media platforms available to businesses today, which has created a lot of
Read More …
16. Know When to Take Conversations Private
One of the most popular uses of Twitter for brands is customer
service. That makes sense, seeing as how social media is consumers’ top choice for customer care today.
But
when you’re using Twitter for customer care, it’s important to know
when to take the conversation off of your Twitter feed and into DM or
email support.
Twitter is a great place to get the initial contact, but when it’s
time to dig into the details, move the conversation to a more private
channel. It’ll help protect sensitive customer information, avoid having
conversations from irate customers on your Twitter feed and give you
the opportunity to get more details on the situation.
Delta does a great job of taking initial complaints through Twitter,
but then taking the conversation to DM to dive deeper into the
situation.
Please follow/DM your confirmation number so that I may take a look. Thank you. *ATJ
In order to provide your customers with a seamless transition from
Twitter to a deeper level of customer support, you can use a social
media management tool like Sprout with built-in Zendesk integration.
That way, if you need to escalate a customer complaint from Twitter
to another department or rep, none of the context from the original
conversation gets lost.
17. Get Organized With Twitter Lists
Twitter lists allow you to organize accounts of interest into groups.
For instance, you might have a list for influencers you want to engage
with, or people who follow you that are customers.
One
of the biggest challenges of Twitter is the mass amount of information
thrown at you at a single time. As soon as you log into the app you’re
staring at hundreds, if not thousands of tweets from various accounts
with little to no structure. That can be overwhelming to say the least.
When you organize everyone into lists, you can start to create a
workflow. For instance, you might check your “Customers” Twitter list
first, then your “Influencers” list next.
So instead of seeing the latest tweets from everyone you follow, you have mini-streams you can prioritize.
18. Use Twitter Search to Find Your Target Customers
Twitter is a goldmine for sourcing new leads. Think about it. People
use Twitter to voice their opinions, issues and pain points about
everything going on in their life.
By doing a couple quick searches, you can discover tons of people
speaking about issues your products and services can help solve.
For instance, let’s say you have a chain of Reiki studios that offer
migraine relief services. You could do a Twitter search to find people
complaining about headaches. Here are a couple results from a search we
did with just the term “headache:”
These
would be great leads for the Reiki chain. From here, you could offer
some quick tips on how to relieve a headache and direct them to your
website for more information.
This simple and actionable Twitter tip can result in new leads and even customer for your business.
19. Respond When People @Mention You
One of consumer’s biggest pet peeves on social media is when brands ignore them. In fact, 15% of consumers will unfollow a brand if they don’t receive a reply.
If
you’re a larger brand that receives hundreds or thousands of incoming
tweets a day, you might not be able to reply to every single mention.
But you should be sure to prioritize mentions from customers, media
mentions and other high priority tweets.
And the quicker you can respond, the better. Our data showed that
customers expect a response from brands on social within four hours, yet
most brands average a 10 hour response time.
20. Assume Everything You Tweet is Permanent
We’ve all heard the stories of PR nightmares from brands tweeting
inappropriate content or giving rude response to customer complaints.
One of the easiest ways to avoid these types of situations is to
tweet with the assumption that someone is going to see it. And if the
tweet is something you don’t want to be public, or goes against what
your brand stands for, don’t share it.
Even if you leave a tweet up for two minutes and delete it, there’s
always the chance that someone took a screenshot and will share it
across the web.
Long story short, tweet responsibly.
21. Sneak a Second Link in Your Bio
Here’s another Twitter tip that can help you get more traffic or
leads. Did you know that in addition to the main “Website” link you get
in your profile, you can also put a link in your bio as well?
There
are plenty of ways to use this to your advantage. For instance, you
might have one link go to your company blog, while the other goes to the
home page. Or one might go to a campaign-specific landing page while
the other is for your newsletter.
And as a bonus tip, if your brand has multiple Twitter handles, you
can include them in your bio as well so people can quickly navigate to
them.
22. Don’t Feed the Trolls
While Twitter can be a great platform to connect with your audience,
provide customer support and network, it also has its fair share of
trolls. Twitter trolls
are accounts who will try to bait or attack your brand for no real
reason or cause, outside of just wanting to get your attention.
You might be wondering why we’re even putting this tip on the list
since it seems like common knowledge. However, the difficulty comes into
play when you need to differentiate between a legitimate customer
complaint and a troll. The difference isn’t always so clear.
If you’re in doubt about whether a customer complaint is legit or a
troll, the best approach is to reply professionally and wait for their
response.
23. Make it Easy for People to Get in Touch
As we mentioned earlier, customers often look to Twitter as a
customer support channel. Make things easier for them by being easy to
get in touch with.
Warby Parker does a great job by including their official handle for
customer support in their bio. They also enabled the ability for anyone
to message them, regardless of whether or not Warby Parker follows you.
The
more difficult it is for customers to contact you, the more frustrated
they’ll be by the time they actually speak to a representative. And the
last thing you want is to get branded as the company that provides poor
customer service. It’ll push away potential customers.
24. Don’t Spam People
We touched on this a bit in the tip about automation, but we really
want to reinforce this. Do not be the brand that goes around spamming as
many users as humanly possible.
Most of the spam on Twitter is self-promotional unsolicited messages like this automated DM.
You might be thinking, “how is that spam? They’re offering value.”
When the recipient has no idea who you are, isn’t looking for your
service and has never had any contact with your brand before, their
first interaction shouldn’t be your attempt to push your products or
services, even if it’s a “deal.”
If you’re curious of whether or not what you’re doing qualifies as spam, read through Twitter’s guidelines.
25. Create a Branded Hashtag
Want to get some user-generated content on Twitter? Start by creating your own branded hashtag.
Branded hashtags give you and your audience a way to easily see all
the tweets related to your brand even if they don’t include your Twitter
handle. They’re also great for tracking tweets around specific
campaigns. For instance, Netflix often has hashtags for its original
content. These branded hashtags make it easy to track conversations
about new or upcoming shows and movies.
To take things to the next level, combine branded hashtags with your social media analytics tool to gather data on sentiment analysis, reach, impressions and more.
26. Spend More Than 2 Seconds on Your Copy
Since a tweet is so short, it’s easy to write it and just send it out
into the world. However, taking a few seconds to double check your
spelling and tone can save you from embarrassing mishaps.
Sometimes a seemingly innocent tweet can be misinterpreted simply because of a typo or the way it was worded.
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